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Use mobile firendly technology to recruit young talent. By Kelly Barcelos
The recruitment process is moving very rapidly from being manual to digital. More than 90% of recruitment takes place through some digital medium. With the coming of advanced mobile interfaces, it appears that mobile recruitment is all set to be the next big thing in the world of recruitment. With the rapid development of technology and the introduction of integrated smart phones, every aspect of our lives has been affected. Smartphones have revolutionised our world and are expected to be a huge boon to recruiters.

Companies are now focusing more on mobile-optimised websites and are launching apps that can help them access the needed information easily from a mobile interface. The reason behind this is that today almost everyone has a smartphone and Internet connectivity. It is not only easier but also saves a lot of time. Here are a few facts that will give you insight into why mobiles will revolutionise recruitment.

1. Mobile optimised websites

With the launching of mobile-optimised websites, a user can now access the recruitment information right from his smartphone. These sites are lighter and can easily be opened from a smaller device like a mobile phone. Original websites don’t load easily on mobile and mobile-optimised websites are the solution to it. These are specially designed to help a user access the information from mobile. All the job seekers can now apply for a job from a mobile interface only and need not use a computer for this purpose.

2. Easy to use and communicate

Mobile recruiting software is easy to use. A job seeker can easily reach the potential employer from his mobile through an app or website. This software allows you to easily communicate with the job seekers and stay in touch with them.

3. Integration with social media interfaces

One of the major benefits of mobile recruitment is integration with social networks. As we understand that social media has affected every aspect of our lives. We use social media for personal as well as professional needs. Social networks are now proving to be a major tool for recruitment. Depending on your requirement, you can have access to a great talent pool across Facebook, Twitter and so on. One-sixth of the world’s population uses Facebook. These media are increasingly used for recruitment and most of these applications are mobile friendly. More than half of the traffic to recruitment websites comes from mobile interfaces. Advancements have eliminated the need for paper resumés and made it easier for job seekers to apply for a job.

4. Better streamlined process

Like web ATS, mobile recruitment software also highly streamlines hiring process, and job seekers can search for jobs using various parameters. A lot of data can be searched and sorted just from your mobile.

5. Mobile employee referral programme

Adaptation of a mobile-optimised employee referral programme is still in progress. Companies are now developing apps to build an effective referral programme by automating the whole mechanism.

6. Wider outreach

Lastly, mobile recruitment provides wider outreach. Making your websites mobile optimised will help you reach a bigger talent pool beyond the boundaries of state and country. You are able to see the talent from every corner of the planet and can make the decision accordingly. Today, a person may or may not have a computer but almost everyone has a mobile phone. Further, applying through mobile is so easy that everyone can do the needful without any or much help from someone. Mobile recruitment will simplify the process largely, both for the recruiters as well as the job seekers. This will further lead to advancements like Cloud-based hiring tools.

Bottom line

A survey has suggested that a number of smartphone users are expected to reach about 4.77 billion by 2017. This suggests that the future of mobile recruitment is very bright. The fastest growth is seen in the developing countries. Therefore, it is important that recruiters embrace this truth and work towards mobile-optimised applicant tracking systems (ATS). They should make efforts to make use of new technology and make it mobile friendly. A higher mobile outreach will build a greater talent pool since it will target the passive candidates as well as those who are not looking for a job but wouldn’t mind if any new opportunities presented themselves.

Kelly Barcelos is the Digital Marketing Manager at Jobsoid, www.jobsoid.com, in Baltimore, Maryland, US. She creates and promotes content that effectively addresses the problems facing modern-day hiring managers through the advantages that accompany an Applicant Tracking System.

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