“When I am carrying something heavy, you don’t think twice about offering to help me. We’re just suggesting that same courtesy can apply to people who are demonstrating distress.” Paul Heck, DuPont
In business and marketing, you often come across the term ‘professional image.’ Usually, tips are provided to help you maintain and cultivate a professional image for your business. But what do we mean by this? How can we define a professional image, and what is its importance?