Top 5 Things You Must Know to Get a Job in Marketing

In the UK, around 197,000 people work in advertising and marketing. The industry is popular for several reasons—no two days are the same, it’s fast-growing, and it involves plenty of collaboration with both internal and external stakeholders. So if you’re looking to get into marketing, you should know that roles are competitive—but don’t lose hope. Even if you do not have a marketing qualification, you might still be able to get a job in the industry. For example, marketing professionals at Brick Digital, a Digital Marketing Agency Hertfordshire, say that applicants impress them much more if they have a likeable personality and are driven to learn and progress, over someone with a qualification without these key traits. 

What Do Marketers Do?

Marketers get the word out about a brand’s products or services, and, as a result, their job descriptions are multifaceted. A marketer will do anything from creating social media posts, writing blog posts, formulating press releases, building email campaigns, running and optimising digital ads and much more. Marketers will typically choose a specialism, such as digital marketing, social media marketing, content marketing, or product marketing.

To get a job in marketing, there are five things you must know/possess:


First, to get a job in marketing, you need to be creative. You must be able to tap into the wants, needs and motivations of target audiences in a unique way to create impactful marketing campaigns. Creativity will help you create content that is original and impactful, which results in high-quality leads and, by extension, sales. 

In a saturated market, businesses need to hire individuals that will mastermind creative campaigns that make the brand stand out from the crowd. So if you can demonstrate in a job application and an interview that you think creatively, you’ll stand out from other applicants.

Interpersonal Skills

Another vital skill that you need if you want to get a job in marketing is strong communication and interpersonal skills. You need to be able to communicate ideas and concepts to others in your organisation, as well as in marketing campaigns aimed and consumers. 

One of the best ways to improve your interpersonal skills in a marketing environment is to do an internship or apprenticeship. During your training, you’ll not only learn all there is to know about marketing, but you’ll also refine your interpersonal skills, ready for when you apply for a full-time marketing role.

Commercial Awareness

As a marketer, you need to have a strong sense of commercial awareness. Understanding how the brand you work for operates and how it needs to appeal to its target audience will help you work towards company-wide goals. For example, marketing roles involve knowing who brand competitors are and pinpointing aspects of their marketing strategies that contribute to their success. 

To increase your commercial awareness, you should keep up to date with developments in your industry by reading articles produced by industry-specific news outlets. If you can demonstrate commercial awareness during an interview for a marketing role, we promise that the interviewers will be impressed!


A role in marketing requires flexibility. The industry is fast-paced, so you need to be able to adapt to changing circumstances quickly. While every marketer dreams of a content calendar that is well-organised and set in stone, in reality, it simply doesn’t work out that way. Your marketing plans will not be stationary—unexpected industry changes, global developments, and PR hiccups (to name a few) will disrupt your plans at some point. For this reason, you must be ready to adapt campaigns if necessary to ensure your brand messaging is on point.

Flexibility is particularly important in a marketing role because the industry is becoming more reliant on technology. To thrive in a marketing role, you must be able to use new platforms and tools to optimise campaigns, such as email marketing platforms, social monitoring and listening tools, scheduling software and more.


The need for individuals with strong writing skills in marketing is not new, but with each day that passes, it becomes more vital. Digital marketing is heavily focused on written content creation, and without a capable writer, campaigns will simply fall flat. Marketers must be able to convey ideas clearly, breaking down features or benefits of a product or service into terms that are easy for the target audience to understand. Furthermore, as video content continues to grow in popularity, marketers will be expected to write compelling scripts to keep audiences hooked.

Final Thoughts

Securing a job in marketing may take some time—the industry is highly competitive. However, you’re more likely to be chosen for a role if you can show an employer that you are creative, have interpersonal skills, possess commercial awareness, have a flair for writing and can adapt to new situations and circumstances.

Article written by HR Future Staff Member.

The Do’s and Don’ts of Salary Negotiations

Getting a dream job in a company of your choice is a great thing. But jumping on the first offer is not the wisest approach as you may end up with a lowball salary. Seasoned professionals recommend negotiating to maximize the offer value and ensure you get the deal you deserve. Even newbies shouldn’t shy away from doing so. While there are no shortcuts to the package you want, you can follow some tried and tested rules to get the best deal. Here are some expert-recommended dos and don’ts of salary negotiations.

Do begin with industry research

Extensive research of the industry landscape gives you a good start with the negotiation part. You can gather valuable information for Glassdoor to understand the pay rates for your role. Dig deep to get specific details regarding skills, experience, and location. Go company specific when you have an offer in hand. For example, you can connect with Apple employees on LinkedIn if you want insights into how to negotiate an Apple offer and need to assess its viability.

Do be confident

Confidence is the key to success when it comes to salary negotiation. Everything boils down to how confidently you convey your worth to the recruiter. They will be ready to negotiate if you can convince them about the value you can deliver to the company. Work on your communication skills, as they make you more confident, even as a beginner. Also, knowing your facts gets you in a better place.

Do seek advice

Seeking expert advice is another way to navigate salary negotiations effectively. An expert can offer valuable industry- and company-specific insights to get the best possible figure. Expert input on Apple salary negotiation beforehand will lower your apprehension about missing out on the chance. Even big brands are willing to negotiate, so you can ace the process by doing things right. Expert opinion is not just for newbies, and even pros can gain immense benefits from it.

Don’t focus only on salary

Most beginners go wrong while comparing pay packages for different offers. One may seem better than the others, but there’s a catch more often than not. The high-value package may be less alluring when you uncover its perks and benefits. Consider factors like bonuses and incentives, remote work flexibility, free lunches, training and development opportunities, and wellness initiatives to compare and negotiate. Remember to see the bigger picture because it matters more.

Don’t lie or misrepresent

Perhaps the most crucial rule of salary negotiations is being honest with your word. Lying or misrepresenting facts can get you into deep trouble and affect your reputation as a professional. Recruiters always verify salary history by checking recent pay stubs or even contacting the previous employer directly. Fresh candidates should also state their qualifications and internship experiences genuinely. Do not expect to deceive recruiters because you cannot do it.

Following these proven dos and don’ts is essential to stay ahead of salary negotiations. Most importantly, be aware of what you want and ready to start the money conversation with the recruiter.

HR Future Staff Writer

10+ Common Causes of Workplace Injuries (and How HR Can Help)

Whether you are running a small local business or an international corporation, your employees – and the human capital they contribute – represent your organization’s main asset. 

And, as an employer, it is part of your due diligence to provide your teams with a secure, modern, and healthy workplace where they can give their best in all safety. 

In this guide, you’ll learn the common safety pitfalls to watch out for and three HR strategies to implement for a safer workplace. 

10+ Common Causes of Workplace Injuries

Thanks to more stringent regulations, accurate risk assessments, and more efficient safety measures, the number of work-related injuries has been steadily declining over the past years. 

Nonetheless, today, over 2 million employees still report non-fatal injuries each year, thus highlighting the always-current need for more efficient safety measures. 

Some of the most common causes behind the majority of workplace injuries include:

  1. Exposure to harmful substances and agents – these include radiation, electricity, chemicals, and other harmful substances.
  2. Exposure to unhealthy environments – these include loud noises, extreme temperatures, unhygienic environments, oxygen deficiency, and drastic changes to air and water pressure.
  3. Exposure to bacteria and infections – such as Covid-19
  4. Overexertion or excessive physical activity – movements that can lead to non-impact injuries include lifting, turning, holding, carrying, throwing, and pushing. 
  5. Repetitive movements – some repetitive movements might not involve strenuous movements but can lead to unhealthy posture and other health issues. 
  6. Slips and trips – these sudden movements might not involve a fall, but they can lead to sprains, strains, and tears.
  7. Falls and jumps – falling from the same level, falling to a lower level, and jumping to a lower level are all voluntary or involuntary movements that can lead to injury and days away from work. 
  8. Impact injuries – these can be caused by contact with objects and equipment
  9. Injuries caused by machinery and equipment – These take place when a worker or part of a worker’s body is struck, caught, squeezed, crushed, or pressured by equipment or material 
  10. Stress, dehydration, fatigue, and burnout – between 80 and 90% of all workplace accidents are caused by human error, and the likelihood of these injuries increases when workers are stressed or fatigued. 

Other common causes include violence from persons or animals and road accidents. 

3 HR Strategies to Boost Workplace Safety

Several aspects come into play in creating a safer workplace, but the Human Resources department often sets the standards in terms of health, safety, and comfort for the whole company. 

Here are some efficient strategies to raise the bar of workplace safety and reduce the risk of accidents. 

Make Sure Employees Have Appropriate Protective Clothing, e.g. Footwear

It is every employer’s responsibility to provide specific, easily accessible, and high-quality Personal Protective Equipment (PPE) to every employee. 

For example, gloves, helmets, and the right shoes provide significant protection against some of the most common causes of accidents, including falls, trips, and getting struck by machinery or objects.

Create a Safe Work Environment

Exposure to harmful substances and environments represents the number one cause of workplace accidents. These account for over 36% of all work-related injuries and lead to an average of 13 lost work days. 

So, if you are looking to reduce the number of injuries in the workplace, consider creating a healthier and safer environment that reduces employee risk by preventing exposure to loud noises, chemicals, and other harmful substances. 

Pro tip – A healthy work-life balance and a reduction in employee stress and burnout are key elements of a healthy work environment. 

Build a Safety-First Culture in the Workplace 

When it comes down to improving workplace safety, the focus of HR and managerial departments should be on building a safety-first workplace culture from the top down. 

Supporting this kind of workplace culture will render your risk assessments and compliance more efficient, but it will also help you create a safer environment for all with the collaboration and help of every stakeholder. 

Picture source: Pexels

HR Future Staff Writer

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