Ecommerce has been eating up the retail world for a while now. However, if your ecommerce website has been up and going for a long time, you’re likely aware that these days, offering outstanding products is not enough for your business to thrive. If you want it to stand out from the busy crowd, you need to learn how to attract, engage, and retain your customers.
By today’s standards, your customers value the overall experience your ecommerce website delivers, and a superb product won’t be enough for you to achieve success. Therefore, you need to go above and beyond to improve their journey through your platform to boost customer loyalty and retention, which will result in extending your customer’s lifetime value. Luckily, this all can be achieved if you follow the four simple steps outlined in this article.
The advice below ranges from offering multiple payment options to making the website mobile-friendly or perfecting your shopping cart design. Read on to learn more!
Convenient Checkout Process
A convenient and easy to navigate checkout process is one of the main features that customers may expect from your ecommerce website. If it includes too many steps or there are some additional forms that people need to fill out if they want to finalise the payment process, they might feel frustrated or think that it’s not worth their time.
This can result in way too many customers abandoning their carts and leaving so they can shop somewhere else, where the same process is much simpler. It doesn’t matter if they’re in a hurry or just don’t want to be bothered by all the extra steps, as in the end, you will be the losing one.
Fortunately, you can solve this problem by making sure that your website is designed in a way that allows for saving the customer’s information and keeps the number of questions asked to the necessary minimum. Besides keeping the checkout process short and simple, you can also consider providing easily accessible information on courier comparison, so there are no doubts when it comes to shipping prices.
A site that isn’t mobile-friendly will frustrate users and hurt your business. According to Statista, in the fourth quarter of 2021 alone, mobile devices generated 54.4 percent of global website traffic. This shows that these days, it’s crucial for every ecommerce website owner to ensure that their platform provides an outstanding user experience regardless of the device their customers are accessing it from.
Your website needs to be designed in a way that allows for fast load time regardless of whether users are visiting it from their smartphones or desktop computers. It is also essential for the site to be optimised for mobile screen resolutions, so users don’t have to scroll horizontally or zoom in on content. At the same time, your website needs to be easy to navigate via touch controls so users can easily interact with the interface and fill out any required forms.
Multiple Payment Options
An ecommerce website that offers multiple payment options will instantly elevate the customer’s experience with your business. It’s vital to provide safe and secure transactions and allow your customers to choose the payment method that suits their needs and preferences, no matter if they decide to pay with a credit card or use PayPal.
As a business owner, you need to also keep in mind that different countries have access to different payment systems, so a person from a European country might not be able to pay the same way a customer from the U.S. pays for their purchase.
If you decide to add more payment options to your ecommerce website, you will increase customer satisfaction and show customers from countries all over the world that you’re open to doing business with them. To make sure that you don’t miss out on gaining more customers, remember to mention in a visible place that they can also pay in other currencies.
Live chat will allow you to solve the problems that your customers might face in real-time and make it much easier for people who don’t want to send emails or make phone calls to get in touch with you. It’s an excellent way to keep your customers happy and provide them with a satisfying shopping experience.
Customers tend to have many questions when shopping online, and in general, they find it very useful when they can contact someone quickly and without unnecessary hassle. Additionally, they can use the live chat to provide you with feedback which you can use to improve your ecommerce website.
If you don’t want to hire anyone to have them take care of the live chat but still want it to be available 24/7, you can have a chatbot that will reply to the basic and most commonly asked questions. This will make your live chat more manageable, and you’ll only need to step in when the case is more complicated.
To sum up, if you take the time to add these elements to your ecommerce website, you will be able to provide your customers with a better experience and leave them much more satisfied with the whole shopping process. This should then result in your business gaining more traction and attracting new clients.
You can easily start out by making sure that you offer a convenient checkout process, provide a mobile-friendly design as well as multiple payment options, and have a live chat available so your customers can ask you questions whenever they need help. Good luck!
Submitted by a Staff Writer.