In the digital age, hiring the best candidate for the job is not enough. As candidates increasingly prioritize finding the right company culture and environment, and companies strive to maintain their reputation, matching the right person to the right professional setting has become essential for the success of both parties.
You need to get a better picture on who you are hiring. That’s where Yoono comes in. To do that, an online reputation check is in order, and that’s where social media and other online platforms come into play.
What is an Online Reputation Check?
An online reputation check is a process of examining an individual’s online presence to evaluate their overall reputation. This type of check is often conducted by employers to assess a candidate’s online behavior and public image to gauge compatibility with their business.
This check allows businesses to find the best match for their company by finding candidates that have a positive online presence and fit the company culture, values, and overall image, and ensure success.
Online reputation checks can also be used to find any red flags in candidates’ online behavior, as they will not fit the company culture or values and may damage the company’s online reputation if they were hired.
Why Online?
With the ever-growing use of social media in our everyday lives, more and more people like to be active online. As a result, social media platforms can reveal important information about a candidate’s character, interests, and behavior that cannot be obtained from traditional application methods.
Also, since businesses need to be where the people are for business development and talent, they’re also online and on social media, trying to build a following and a stellar online reputation.
But this isn’t limited to social media; you also have business websites, news outlets, online communities, review sites, image sites, and the list goes on.
All of those can be used to gain a better understanding and better picture of anyone or any business to evaluate their reputation and compatibility with you.
Is Conducting Online Reputation Checks Legal?
In short, yes, online reputation checks are legal.
Online reputation checks, such as social media background checks or screening, are legal, as they are accessing publicly available information.
However, some recruitment agencies and hiring businesses will use online tools to carry out these checks. This is why it is crucial to use safe tools to conduct these checks properly and within the boundaries of applicable laws and regulations.
To ensure compliance with laws and regulations, recruitment companies and employers can use reputable and compliant online screening software, such as Yoono.io.
Why Should Recruiters And Employers Conduct Online Reputation Checks?
As we’ve previously mentioned, it has become increasingly important to find candidates that can do the job, fit the company culture, environment, and better the company’s online reputation through theirs.
Doing online reputation checks and social media screening enables organisations to spot any green or red flags during the recruitment process. As a business, you want to hire candidates that have a positive online reputation and will further improve your company’s reputation, and at the same time avoid any red flag candidates that will damage it instead. Hiring problematic people is never a good external sign.
As a recruiter, you are putting your reputation on the line when recruiting candidates for clients. If a client were to spot a red flag on a candidate you recommended, it would greatly damage your reputation, and they would not be inclined to continue working with you.
You should carry out online reputation checks to avoid presenting any red flags candidates and only present clients with the best candidates who are not only qualified for the role but will also add value to the business’s online reputation.
Examples of positive online content that online reputation checks screen for include:
● Content showing industry expertise demonstrated through blog posts or articles.
● Positive reviews or testimonials from customers or colleagues.
● Active participation in professional organizations or online communities.
● Volunteering or charity work documented on social media.
● Awards, accolades, or other recognition for achievements in their field.
Examples of problematic online content that online reputation checks screen for include:
● Posting inappropriate images or content.
● Illegal substance use.
● Violence or criminal behavior.
● Racism.
● Online bullying.
Can I Do The Online Reputation Checks Myself?
While you can do it yourself, it is time-consuming and tricky as there are laws and regulations to follow when conducting these searches, especially when it comes to social media screening (not everything will be relevant). This is why we recommend using a third-party service to carry this out on your behalf.
Another reason we recommend third parties for this is that it removes any bias in the hiring and decision-making process (an online reputation score). For example, we can subconsciously choose one candidate over another because they may be more attractive than someone who isn’t. Other examples include hiring or dismissing candidates based on ethnicity, belief, sexual orientation, parental status, or personal feelings.
A third-party service (compatible with any browser) with written guidelines and standardized procedures for every candidate is the best way to conduct an unbiased online and social media background check.
How to Conduct An Online Reputation Check With Yoono?
Yoono is designed to make your recruitment process easy and stress-free. This is why we designed Yoono in the simplest way possible.
All you need is their name and company. It really is that simple, we’ll take care of the rest for Yoono users. Here’s what Yoono covers:
- Images
- Media Mentions
- Google News
- Social Channels
- Charitable Websites
- Professional Bodies
- Drugs and Alcohol
- Company Concerns
- Bankruptcy and Court Orders
- Individuals Name Mentions
- Social Feeds
- Spelling Mistakes
- Related People Deep Search
- Words of Possible Concern
Negative reviews or customer feedback channels
- Qualifications
- Past Companies
- Directorships
- Peps and Sanctions
- Political Views
- Contact details
AI and Machine Learning Powered – Yoono is powered by AI and Machine Learning, making it the most powerful online reputation and social media checking tool on the market. Because of that, Yoono not only searches online in one region but instead, across the globe and in different languages.
Automation and Ease to Use – As mentioned before, Yoono was designed with the user in mind. It’s simple to use and yet very powerful. You only need a candidate’s name and a company name, and Yoono will automatically run the search online and deliver a comprehensive report straight to your inbox.
Compliance – Yoono takes data and privacy laws and regulations very seriously. This is why Yoono is up to date and is continuously and regularly being updated to meet changes in laws and regulations – supporting Yoono users all the way, avoiding any legal issues.
Accuracy and Reach – Employers who conduct social media background checks manually may face errors, reach, and oversights in the information they collect. To ensure accuracy and confident hiring decisions, Yoono offers a system with AI, machine learning, global search, and human oversight.
To learn more about online reputation, online reputation checks, and social media background checks, visit https://yoono.io.
